Barnes & Noble: ‘Give me one reason to stay here’

Dear readers,

We have made progress! Barnes and Noble decided to make themselves relevant and came up with B&N Sync.

According to Paul St John Mackintosh from TeleRead, the program lets people buy certain print books flagged by a special bookmark that gives the customer the option of buying the electronic book version for a mere $4.99. FINALLY!

I’m really excited because as a student, it’s difficult to work with either print or e-book versions of textbooks sometimes. While taking notes on the physical book is always better, it’s hard to find certain things later on. While e-books have the Ctrl+F function, sometimes notes typed into the e-reader are hard to remember when test time comes around.

Now with this new deal, I don’t have to sacrifice notes or “searchability” when I purchase textbooks — I could have both for a reasonable price.

This isn’t a new idea exactly. For instance, Peachpit gave me the option of buying a book/e-book bundle when I wanted “Adobe InDesign CC Classroom in a Book,” but the total price was a staggering $64.79. Individually, the print book is $47.99 and the e-book is $38.39, so I guess it’s a good deal. Either way, I opted for the e-book alone because I’m a college girl on a budget. Had the bundle been cheaper, say $52.98 ($47.99+$4.99), I would have been much more likely to buy it.

Now I should note that the program is still growing. As it stands, “there are over 70 [books] to choose from,” as noted on B&N’s site. I think it might be a while until the books I’m interested in will be included in the revolution.

I walked into Barnes and Noble today hoping to get “Infographics For Dummies” by Justin Beegel MBA. The book was $29.99 in store. There was no print/e-book bundle. There was just an overpriced book.

When I went to get the link of the book I was talking about, I noticed it was $17.92 if you buy it online. What incentive are you giving patrons that visit your brick and mortar stores, B&N? Frankly, I’m extremely insulted that you would attempt to swindle me like that.

With all the cheaper and honest alternatives, why should I buy this book from you, B&N? As Tracey Chapman said, “Give me one reason to stay here.”